Archive for December 7th, 2008

December Sell-a-bration #7: The Jewel Box Home Becoming A Reality

By Genevieve Ferrarro

Action taken in 2008 to make The Jewel Box Home book a reality.

  • In June, July and August, created a book proposal – through Christina’s class – and submitted it to 15 agents.  Great response received, but no takers because the platform is considered too small.
  • Expanded Jewel Box Home platform by publishing quarterly newsletters on Jewel Box Home website.
  • Jewel Box Home listed by the Small House Society as a resource for life.
  • Undertook a cross-marketing campaign in November with the Inspired Room website that resulted in 200 reader story submissions about small home living, the best of which will be posted to the Jewel Box Home website in December.
  • To expand Jewel Box Home community online, created message boards and forums which will be added in December.
  • Sent Jewel Box Home story to local and national lifestyle shows – including Rachel Ray and Martha Stewart – to promote Jewel Box and pitch an appearance on TV.  This has been great practice for networking and fine tuning the Jewel Box brand.  Waiting on response to submissions.
  • Pitched a class at the local community college where I am now an instructor on creating the Jewel Box Home.
  • Pitched Midwest Living Magazine on Jewel Box Home.  Interview scheduled for after Thanksgiving.
  • Through the Chicago Book Clinic, learned of Source Books publisher in Naperville, Illinois.  Chicago Book Clinic work colleagues urged me to send a query letter to Source Books, I did and Source Books is now reviewing the Jewel Box proposal.  I’m keeping my fingers crossed on this one.
  • Meeting with the Midwest Writers Association after Thanksgiving to get information on Midwest newspapers and magazines that need lifestyle articles.

What has this taught me?  The journey to successfully publishing a book is long, filled with hard work and constant networking. Also, my experience has been, when analyzing whether a book will succeed, agents and publishers look first to its platform.


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