Writing for the Web: Link With Care

Jennifer Applin

By Jennifer Applin

One neat aspect about writing for the web is the ability to use hyperlinks. Used correctly, they can enhance or further support your text. They can also be a great shortcut tool for pointing the reader in a different direction. Although the use of hyperlinks is generally a good thing, the following considerations can help make them work most effectively:

Placement is important. You want the link to benefit your text and not turn into a form of competition. Whenever you include a link, you run the risk of losing the reader. They may click to the new location, see more information they want to check out and not come back to your site. Therefore you may want to place the links towards the end of the article rather than the beginning or middle so your text is read all the way through.

More is not always better. Try not to get carried away. Reading an article with a lot of links can be overwhelming for the reader. They may get tired of the constant clicking back and forth and just abandon your article entirely.

Make it easy on the reader. Be as accurate as possible with your links. If you are sending the reader to a specific blog post or page on a website then link to that specific location. Try to avoid linking to the home page of a website and forcing your reader to search for the pertinent information.

Check for accuracy. If you are going to link, you want to make sure you’re doing it correctly. It is really frustrating for a reader to click on a link in great anticipation only to find an error message. If you’re copying and pasting it’s pretty easy for things to get messed up so check and double check that you’ve linked correctly.

Business-Boosting Tip
I can’t imagine how lonely writers must have been many years ago before the Internet. Connecting with other writers is extremely beneficial and the web makes it pretty darn easy with all sorts of writers’ forums, websites and blogs. Here you can share useful information on every aspect of this business and get great insider tips. It’s really hard to put a dollar value on the benefits of this sort of networking, but it will definitely play a vital role in boosting your business. It’s also a great way to make lifelong friends.

Jennifer Applin is a freelance writer living in Ohio with her husband and four young children. Aside from writing for many regional publications, she is regular contributor to eLearners.com and Projectworkingmom.com. She spends her days cooking, cleaning and caring for little ones; and her nights writing about pregnancy, parenting and the quest for peace (as in peace and quiet). You can also find her at Managing the MotherLoad.


1 Response to “Writing for the Web: Link With Care”

  1. 1 exhale. return to center. April 20, 2009 at 4:03 am

    great reminders! thank you!

    i know what you mean about pre-internet writing. i often think how lucky i am to be a freelance writer now with all the wonderful, user-friendly ways i can connect to readers and other writers from my own home!!


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