By Jennifer Applin
Placement is important. You want the link to benefit your text and not turn into a form of competition. Whenever you include a link, you run the risk of losing the reader. They may click to the new location, see more information they want to check out and not come back to your site. Therefore you may want to place the links towards the end of the article rather than the beginning or middle so your text is read all the way through.
More is not always better. Try not to get carried away. Reading an article with a lot of links can be overwhelming for the reader. They may get tired of the constant clicking back and forth and just abandon your article entirely.
Make it easy on the reader. Be as accurate as possible with your links. If you are sending the reader to a specific blog post or page on a website then link to that specific location. Try to avoid linking to the home page of a website and forcing your reader to search for the pertinent information.
Check for accuracy. If you are going to link, you want to make sure you’re doing it correctly. It is really frustrating for a reader to click on a link in great anticipation only to find an error message. If you’re copying and pasting it’s pretty easy for things to get messed up so check and double check that you’ve linked correctly.