Writing for the Web: Establishing an Online Presence

Jennifer Applin

By Jennifer Applin


If you want to write for the web, you need to have an online presence. I’m just going to throw it out there: you need to have a website. Most fledgling writers have been known to peruse the websites of accomplished writers, longing to have one of their own to showcase their success. What they may be missing is that a website can actually lead to that success. It will go a long way in demonstrating that you are a serious writer. If you want to write for the web you need to be on web.

The good news is that putting together a website is cheap and easy. Of course you can always pay someone else to do it, but there are also a number of hosting sites that have do-it-yourself templates. Check out websites of different writers you know to get some ideas. It doesn’t have to be perfect.  It is hard to put a price tag on the value of website, but the term “priceless” comes to mind.

When I was starting out, I questioned whether I really needed a website. I decided to go for it and I’ve been reaping the rewards ever since. Not long after I launched my website I was approached by an editor who had found me online and was interested in assigning a few articles. This has since resulted in ongoing work with a great client. A website can be accessed 24/7, and therefore from a marketing point of view it will be working even when you’re not. With this kind of exposure, the possibilities are endless.

Business-Boosting Tip
Editors are busy and they often interact with many writers. Although you may have a great working relationship with an editor on an assignment or two, don’t assume that your name will stay at the forefront of their mind once the assignment is completed. Make a note on your calendar to follow up with your editors on a regular basis. This can be done by submitting a query. Or you can send a quick e-mail saying hello and letting them know you’re happy to help with any writing needs they may have. It is a quick and simple thing to do, but can pay off in unexpected ways.

Jennifer Applin is a freelance writer living in Ohio with her husband and four young children. Aside from writing for many regional publications, she is regular contributor to eLearners.com and Projectworkingmom.com. She spends her days cooking, cleaning and caring for little ones; and her nights writing about pregnancy, parenting and the quest for peace (as in peace and quiet). You can also find her at Managing the MotherLoad.

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4 Responses to “Writing for the Web: Establishing an Online Presence”


  1. 1 Luci May 19, 2009 at 11:18 am

    Excellent insight Jennifer. This is my next step, upgrading the blog. Thanks for sharing.
    By the way, am really enjoying the class so far. Good stuff!

  2. 3 Liz May 20, 2009 at 10:17 pm

    Thanks for the info, Jennifer. I hope to take your class in the not-too-distant future. In regards to selecting a domain name, if one’s own name is taken (e.g. janesmith.com), do you think adding a dash in the middle works (jane-smith.com)?


  1. 1 Writing Roundup, May 22 « Jen’s Writing Journey Trackback on May 22, 2009 at 4:13 am
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