Evergreen = More Green in Your Wallet

Abby GreenBy Abigail Green
Last month I talked about lead time, and timing your pitches to coincide with a certain season or event. But what about those story ideas that could run almost anytime? Editors have a term for the types of articles they can always use: evergreen. How many times have you seen stories like, “Walk Off the Weight” or “Tips to Improve Your Memory” or “Top 10 Super Foods” or “Secrets for Better Sex”? Hundreds, I’d bet.
Some subjects, like these, are perennial favorites. On the one hand, that beats trying to come up with the latest, greatest trend that an editor has never heard of. On the other hand, neither editors nor readers want to see the same old tired topics recycled again and again. “Fresh” is a favorite editor catchphrase. The publications that have the hardest time staying fresh are the ones that run the same stories year after year, like wedding, pregnancy, and home décor magazines, to name a few.
So how do you make an evergreen idea fresh again? Find out what’s new about it. Has a recent study come out on the topic? A new book? Can you tie it to current events or pop culture? I once sold an article on a several-thousand-year-old Indian interior design practice called vastu. What’s fresh about that? I pegged it as “the new feng shui” and interviewed an expert with a new book coming out. Bingo!
Other topics I’ve written about again and again include wedding planning and staying fit while traveling. Not much changes from year to year, but I can always include a fresh anecdote or a new book or product. Do a Google News search on your subject. Better yet, set up Google Alerts to e-mail you news on specific search terms. (On Google.com click on “more” and then “even more” to find the Alerts page.) Go through your Rolodex and call your contacts to ask what’s new in their industry. Consider major milestones that may renew interest in a topic – say, the tenth anniversary of an event or the bicentennial of a town. Dust off some of your old stories and see if there’s anything happening in the world that makes them fresh again.
With a little bit of research and creativity, evergreen stories can put a lot of green in your wallet.


Abigail Green has published more than 150 articles and essays in regional and national publications including American Baby, Baltimore Magazine, Bride’s, Cooking Light, and Health. Her work also appears in the new book, “A Cup of Comfort for New Mothers.” (Adams Media, 2009). Abby holds a B.A. from Vassar College and an M.A. in publishing from the University of Baltimore. She writes the “Crib Notes” column for The Writer Mama e-zine and the “Understanding Personal Essays” column for Writers on the Rise. A mother of two boys, she blogs about parenting, publishing and more at http://diaryofanewmom.blogspot.com. She also teaches the six-week e-course Personal Essays that Get Published.

1 Response to “Evergreen = More Green in Your Wallet”

  1. 1 joy May 29, 2009 at 4:43 am

    Great bits of advice! Thanks. And, Abigail, I love your blog! I’m a follower.

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