So you’ve found an online publication or website you’d like to approach to offer your services. Should you send a letter of introduction or query letter?
Most of the time a letter of introduction is appropriate as the first point of contact for online publications. A letter of introduction is usually written with a professional tone and highlights your qualifications and experience.
You should also explain your intent for initiating the contact, such as detailing specific services you can offer and your pertinent area of expertise. It is also a good idea to include samples of your writing by linking to online published credits or a page of your website that contains writing samples.
The exception is a website that corresponds to a print publication. For example the website for Big Consumer Magazine.com is typically going to require the same query process that it takes to break into the print version of Big Consumer Magazine. For all others, start with a letter of introduction and see where that gets you. Just be prepared to follow up with a query if requested.
Writing for the web means you can work anywhere in the world. Thanks to technology, even those living in Small Town, USA can create a great freelance career writing for markets far away.
When it comes to looking for work don’t forget the locals. Casting your net far and wide does not mean ignoring the opportunities in your own backyard. There may be many establishments in your area that could benefit from your services. You may have to step out of your niche when it comes to the topics you write about, but this is a great way to secure steady accounts and help your local economy.