Even the most accomplished writers deal with rejection on a pretty regular basis. It’s just part of this business, and developing a thick skin is essential. If and when you are not hired for a writing gig, politely acknowledge the rejection and ask the site or publication to save your contact information and let you know if they are ever in need of your services.
Now the flip side is that you will find potential clients interested in utilizing your services who aren’t willing to pay anywhere near your target hourly rate. This is bound to happen; don’t feel bad when it does or think that you should accept their offer because you contacted them first. If the two sides don’t match up then it’s fine to say “thanks, but no thanks.” That may be the end of it, but don’t be surprised if a potential client changes their tune, raises their rates and hires you.
If you really want to increase your revenue stream, you should also offer services outside of just writing web content. This may include editing, proofreading and blogging. These can be services that you list on your website or you can approach your regular clients directly.
Don’t wait for your existing accounts to approach you. They may not be aware of the additional services you offer and you may offer suggestions they haven’t considered yet. Just be sincere in your approach and avoid offering services they really can’t use. This way you maintain a good level of trust in your working relationship.