For example, an online editor’s main focus may be writing content that sells goods or services. Though they wear the hat of web content editor, this may be a secondary responsibility after their role as marketing manager. For them, web content is simply a means to an end, with different standards than print publications.
As a result, online editors may play by a different set of rules than print editors. In general, because writing for the web is still fairly new, online editors may be more accessible. You may not have to deal with querying. And it may be easier to figure out the appropriate editor to contact for work. (Sometimes this information is cloaked in secrecy with print publications!)
The exception is websites that correspond to print publications. June’s column gave the example of BigConsumerMagazine.com following the same protocol as Big Consume Magazine when it comes to sending queries versus letters of intent. The same can be said regarding editors for these sites.
Being aware of these differences and crafting your communications accordingly can play a significant role in forming lasting relationships with editors of online publications.
Typically, writers are compensated for their work in the form of a check that is mailed to them. As with everything else that is making the shift to the web, more and more writers are being compensated electronically. This is especially true for online publications.
Therefore, if you aren’t already able to receive payments via the web, such as through a Paypal account, you may want to get this set up so you are prepared to receive payment the minute your client hits “send.”