Archive for September 20th, 2009

The Writer Mama Back-to-School Giveaway 2009, Day Twenty

Trust AgentsWe’re moving right along. It’s already day twenty of The Writer Mama Back-to-School Giveaway. Today’s giveaway is a copy of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith.

In Trust Agents, two social media veterans (Brogan and Smith) show you how to tap into the power of social networks to build your influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

Chris Brogan & Christina Katz at the Writer's Digest Conference 2009

Who wouldn't want to buy a book from this guy? (He's a sweetheart, seriously.)

Trust Agents shows you how to use online social tools to build networks of influence and how you can use those networks to positively impact your business.

Trust Agents:

  • Delivers actionable steps and case studies that show how social media can positively impact your business
  • Written by authors with over ten years of online media experience
  • Shows you how to build and wield influence online to benefit your brand
  • Combines high-level theory with practical step-by-step guidance

If you want your business to succeed, don’t sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

Author Bio:

Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digitalChris Brogan relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [], a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the book Trust Agents.

If you are new to the giveaway, please read “Da Rules.”

Today’s question is…

Let’s talk about trust. Who do you trust online? How do you decide whom to trust? And what are the things that establish and build and maintain trust for you?

Give me the goods in 50-200 words, please. 🙂

Before you go! WE HAVE A CAUSE TO RAISE MONEY FOR THIS YEAR! Please read the story about the Applin family here and consider making a small contribution at some point during the giveaway. We’re aiming for $100/day collectively. Please help us help the Applin family adopt two beautiful children from Russia. 🙂


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