It’s day twenty-four of The Writer Mama Back-to-School Giveaway! Today’s book is Publicize Your Book: An Insider’s Guide to Getting Your Book the Attention It Deserves by Jacqueline Deval.
Publicize Your Book is an indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, Publicize Your Book provides essential information for the first time author or the seasoned professional including:
· Effective networking
· Defining your target readership
· Developing a press kit
· Creating pitches for talk shows
· Getting newspaper and magazine coverage
· Marketing on the Internet and in other outlets
· Preparing for interviews and touring
· Setting up bookstore appearances and signings
· Hiring an independent publicist
“For authors planning to go on the road, I recommend this book highly.”
—Sharon Kelly Roth, director, public relations, Books & Co., Dayton
Jacqueline Deval is publisher of Hearst Books and has been director of publicity and marketing for several major publishing houses. She is the author of the novel, Reckless Appetites.
If you are new to the giveaway, please read “Da Rules.” (Especially since folks have been getting, ahem, a little long-winded lately. Keep it between 50-200 words, please.)
Today’s question is…
Check out the nine steps in the list of bullet points above. Which steps are going to be a breeze for you and which would you rather not do? Will you hire a publicist?
Give me the goods in 50-200 words, please.
Before you go! WE HAVE A CAUSE TO RAISE MONEY FOR THIS YEAR! Please read the story about the Applin family here and consider making a small contribution at some point during the giveaway. We’re aiming for $100/day collectively. Please help us help the Applin family adopt two beautiful children from Russia.